Google Solitaire Cards
To turn a small Search launch into an opportunity to get people talking about all of our Google easter eggs, we expanded coverage of the Solitaire launch beyond traditional media.
We designed and physically created a custom deck of cards which we sent to journalists and social influencers across Asia-Pacific. By labelling the side of the box with #GoogleSolitaire and including instructions to make it easy for people to share the cards on social, more than 100 social posts featuring our cards to celebrate the Solitaire launch were generated, with more than 70 feature stories in traditional media.
A number of social influencers including Sunbery, Wil Dasovich, Anjou, Phan and others posted lengthy unboxing videos on YouTube and Facebook Live, talking about the launch of Google Solitaire and solving the number puzzles on the cards with their followers. Collectively, these videos received more than 200,000 views and more than 2,000 comments from their fans. On Instagram, people placed our cards in front of beautiful backdrops, spread the deck to show their favourite cards, encouraged their followers to find other easter eggs, and many publicly thanked Google for sending them cards.
